Privacy Policy

Last update: December 2018

About DIAMOND DYNASTY, S.L. and this Privacy Policy

DIAMOND DYNASTY, S.L. SA has its registered office at C / Caracas, 7, Urb. Villas de la Playa, 38660 Playa de las Américas (Arona) NIF B-38618880. In this Privacy Policy, the term DIAMOND DYNASTY, S.L. (and "we", "us" and "our") in reference to the headquarters of DIAMOND DYNASTY, S.L. located at the aforementioned registered office, our affiliated companies and our stores.

Please read carefully the following policy, which sets out how we collect, use, communicate and transmit the personal information that you provide us through our websites, mobile applications and other digital platforms (collectively, the "Platforms"), when you visit a DIAMOND DYNASTY, SL store, when you contact an assistant of DIAMOND DYNASTY, SL by phone or when you interact with us on social networks. It also explains how we collect information through the use of cookies and similar technologies when you use our Platforms.

In the cases in which we offer our products for sale online or by telephone through the Customer Relations Center of DIAMOND DYNASTY, SL, you should read the corresponding Conditions of Sale, which are those that regulate the terms and conditions applicable to any purchase made in this way.

Updates to this Privacy Policy

We may modify this Privacy Policy when appropriate. When we do, we will post the changes on this Platform.

Information communicated and how we use it We collect your information in accordance with the following:

 You must register to access certain areas of our Platform. During the registration process, you will be asked to provide personal information (including your name and address, date of birth, email address, and phone number). By entering your information in the required fields, you will allow DIAMOND DYNASTY, S.L. provide you with the selected services.

 If you make a purchase online or by phone, we will collect information, such as purchase details and information relevant to payment. Likewise, we will also collect personal information in any contact you have with us (for example, if you contact us with a question about any of our products or services), when you communicate information about yourself when visiting a DIAMOND DYNASTY store, SL or when you get in touch with an assistant from DIAMOND DYNASTY, S.L. by phone. Please note that phone calls may be recorded for security, training and development purposes.

 If you choose to interact with DIAMOND DYNASTY, S.L. Through a social media platform or other third-party services, we will collect the information that you communicate to us through said platform.

 We also automatically collect certain information about the people who visit our Platform, as described in the next section entitled “Cookies and other information collected automatically”.

 We will collect information about your location to the extent that we provide any location services, which are described in the next section titled “Location Services”.

We will use the information we collect about you to:

 Manage and complete purchase and repair orders, facilitate deliveries, as well as provide after-sales services.

 Manage our accounts and records.

 Manage inquiries and requests.

 Send communications related to services, including announcements and administrative messages, such as order confirmations.

 Identify products and services that we think may be of interest to you based on your information, such as your purchase history and your past interactions with us.

 Send you marketing communications (including emails and personalization of audiences on social networks) regarding us and other third-party partners and that we consider may be of interest to you, when we have a legitimate basis to do so (see the next section Your options ” for more information about how you can control such updates).

 Carry out market studies in order to continually improve the services we provide to our clients.

 Perform solvency checks and prevention of fraud and other prohibited or illegal activities as part of our effort to maintain the security of our Platform and our services.

 Understand how our Platform is used, so that we can continually improve both our Platform and services and other offerings.

When you have agreed to a certain use of your information, we treat it in accordance with the consent you have given. You can withdraw that consent at any time (for example, that we send you marketing communications) by contacting us (see the next section entitled “Contact”). We also process your information when it is necessary for the performance of a contract with you or when it is necessary for our legitimate interests to exploit, protect and improve our business.

Cookies and other information collected automatically

Like most platforms, DIAMOND DYNASTY, S.L. registers IP addresses and uses cookies and similar technologies that allow us to recognize you and personalize your experience and that provide us with information about the way in which people who visit our Platform access it. You can find out more about how we use cookies and similar technologies below.

What is a cookie?

Cookies are text files with small amounts of information that are downloaded to your computer or mobile device when you visit a website or mobile application. They are used to recognize your computer when you visit different pages of a website or when you return to a website or mobile application that you have previously visited. Cookies are widely used to make platforms work, or work more efficiently, as well as to provide information to the owners of the platform.

We use cookies to improve the online experience of people who visit our websites (for example, by remembering your language and / or product preferences), as well as to have a better understanding of how our Platform is used. Cookies can tell us, for example, if you have visited the Platform before or if it is your first visit. They can also help us make sure that the ads you see online are more relevant to you and your interests.

There are two general categories of cookies:

 First-party cookies, which are sent directly by DIAMOND DYNASTY S.L. to your computer or mobile device. They are used exclusively by DIAMOND DYNASTY S.L. to recognize your computer or mobile device when you enter the Platform again.

 Third-party cookies, managed by a third-party service provider on our Platform and that can be used by the service provider to recognize your computer or mobile device when you visit other platforms. Third-party cookies are commonly used for advertising purposes or to perform platform statistics.

Cookies can remain on your computer or mobile device for different periods of time. DIAMOND DYNASTY S.L. uses both "session cookies" and "permanent cookies". Session cookies exist only while the browser is open, and are automatically deleted when the browser is closed. Permanent cookies remain after the browser is closed, and can be used to recognize the computer or mobile device when the browser is opened again and surfing the Internet.

What cookies does DIAMOND DYNASTY S.L. use?

The Platform only sends the following types of cookies to your computer or mobile device:

Cookie type Purpose

Cookies necessary for essential purposes

These cookies are esszntial to provide you with the services available through the Platform, as well as to make use of some of its features, such as access to secure areas. Without these cookies it would not be possible to use services that you have requested, such as shopping pages and secure access accounts.

Functionality cookies

These cookies fulfill different purposes related to the presentation, performance and functionality of this Platform. Its general purpose, however, is to improve the experience and enjoyment of the people who visit this


For example, some of these cookies allow visitors to choose language, product, or other preferences for the platform.

Statistical cookies

These cookies are used to collect information about how visitors use our Platform. The information collected does not identify any individual visitor and is aggregate information. It includes the number of visitors to our Platform, the platforms that have directed them to our Platform, and the pages they have visited on our Platform. We use this information to make the Platform work more efficiently, to gather general demographic information, and to monitor the level of activity on our Platform.

Advertising cookies

When you visit our Platform or click on advertisements or promotional areas on the Platform, these cookies are used to send you the most relevant advertisements for you and your interests. They are also used to limit the number of times you see an ad, as well as to help us evaluate the effectiveness of advertising and promotions. They are generally hosted by ad networks with our permission. They remember that you have visited a platform and this information is shared with other organizations, such as advertisers.

Content sharing and social media cookies

These cookies allow users to share pages and content through third-party social networks and other platforms. The companies that manage these cookies can also use your information to send personalized advertising to other platforms.

In the cookie authorization tool you can consult detailed information about the specific cookies used on this Platform, as well as about the third parties that manage them. Can you do use of the cookie authorization tool to manage your cookie preferences.

How to manage or delete cookies

We use non-essential cookies in accordance with your authorization. You have the right to withdraw your consent and refuse the use of cookies at any time, and how to exercise that right is explained below. However, keep in mind that if you choose to reject cookies, you may not be able to use all the functions of our Platform.

You can configure cookie preferences through the cookie authorization tool or by modifying your browser settings, so that cookies from this Platform are not stored on your computer or mobile device. To do this, follow the instructions that appear in the browser (which are generally found in the option "Help", "Tools" or "Edition").

For additional information on cookies, including how to check which cookies have been stored on your computer or mobile device, and how to manage and delete them, visit and

IP addresses

We may collect information about your computer or mobile device, including, where possible, the IP address, operating system, access times, and browser type. We use this information to better understand how visitors use the Platform, as well as for internal reporting. We may anonymize this information and share it with advertisers, sponsors, or other companies.

About advertisements

The Platforms may use third parties, such as network advertisers and advertising exchanges, to serve you advertisements on third-party platforms when you exit our Platforms, and we may use third-party statistics providers or other service providers to evaluate and provide information to us and / or third parties about the use of the Platforms and the display of advertisements and our content. Network advertisers are third parties who may display advertisements based on visits to the Platforms and other applications and websites visited. The management of third-party advertisements allows us to personalize the advertising that we show you in relation to products and services in which you may be interested.

We do not control third party tracking technologies, even if they are associated with our Platforms or advertisements. Statements regarding our practices do not apply to the information gathering methods used by such third parties and other parties, or to the use of information collected by those parties. You will have to review the terms of service, privacy policies, authorizations, notifications and preferences of the corresponding third parties in relation to their information collection, storage and exchange practices. We do not make any representations regarding the policies or practices of third party advertisers, ad networks or advertising exchanges or linked third parties.

You have different options when it comes to delivering your ads. You can reject the receipt of certain types of behavior-based advertising by consulting the third-party websites described in the previous section entitled “How to manage or delete cookies”. We are not responsible for the effectiveness or compliance of third party opt-out options.

Location services

Some of the services we provide may use information about your location. In relation to these services, which are usually available on mobile devices or mobile applications, you are offered the opportunity to provide your consent to the use of location services, which, for example, process information derived from GPS, sensors, beacons or points. Wi-Fi access to allow you to benefit from a more personalized service. Your device will have settings that allow you to turn off these services in case you no longer want to take advantage of them.

Exchange of information

We do not exchange personal information about you with other people or with companies not related to us, except in the following cases:

 We may communicate your personal information to third-party providers that provide services of online and other payments, credit check and fraud prevention and any other services necessary for us to make use of your information to the effects that are specified in the section entitled “Information communicated and how the we use ”.

 We may communicate your personal information to security forces and bodies, courts regulators, public authorities or other third parties when we deem it necessary to comply with a legal or regulatory obligation, or otherwise to protect our rights or the rights of any third parties.

 We may communicate your personal information to any third parties that acquire, or to who we transmit, all or practically all of our business and assets. In In the event of such a sale or transfer, we will do everything reasonable to ensure that the entity to which we transmit your personal information uses it in a manner consistent with this Privacy Policy.

International transmission

We have established standard contractual clauses to ensure that there are adequate safeguards in place to protect your information when it is transmitted to our affiliated companies and stores in territories outside the European Economic Area and Switzerland. When we share your information with a third party provider outside the European Economic Area or Switzerland (as detailed in the section entitled “Information sharing”), we contractually obligate the third party provider to put in place appropriate safeguards to protect your information.

Intellectual and Industrial Property:

All the elements of the Website that are capable of having the protection of intellectual or industrial property rights are the exclusive property of DIAMOND DYNASTY, S.L. or it has authorization or license with respect to the holders of its exploitation rights. All trade names, trademarks or distinctive signs, logos, symbols, mixed, figurative or nominative trademarks that appear on this Website belong to DIAMOND DYNASTY, S.L. or you have, with prior authorization, the right to use them and they are protected by current legislation in this regard.

The extraction and use of elements of the Website causing or not any damage to DIAMOND DYNASTY, SL, in accordance with the provisions of Royal Legislative Decree 1/1996, of April 12, which approves the Consolidated Text of the Law of Intellectual Property and Law 5/1998, of March 6, of Incorporation into Spanish Law of Directive 96/9 / CE on the Legal Protection of Databases, are totally prohibited.

Applicable legislation and resolution:

These conditions are governed by Spanish law. For the resolution of any controversy or question regarding the Website or these legal conditions, they will be resolved before the Courts and Tribunals of DIAMOND DYNASTY, S.L. In the event that the User has the status of Consumer or User according to the definitions of the Consolidated Text of the General Law for the Defense of Consumers and Users (Royal Legislative Decree 1/2007, of November 16), they will be resolved before the Courts and Tribunals of the User's domicile.

Conservation of information:

We retain your information only for as long as it is necessary for our purposes and, in particular, to protect ourselves in the event of a legal claim (for example, information relating to a contract will be kept for the entire term of the contract and up to ten years thereafter). After that period, it will be deleted, or in some cases anonymized. When we obtain your consent to process your personal information and we have no other lawful basis to continue with that treatment, if you subsequently withdraw your consent, we will delete your personal information.

If you request that we no longer send you direct marketing communications, we will keep a record of your request and contact details to ensure that your request is honored.

Your choices

You have the right to request access to the personal information that we keep about you in our files, to correct any errors and update outdated information. In some circumstances, you will have the right to request the deletion of your personal information or a restriction of the use of it.

You have the right to refuse to allow us to process your personal information in some cases. In particular, you can ask us to stop sending you direct marketing communications at any time (however, we may continue to send you communications regarding services (that is, non-marketing communications), such as emails with updated information on the status of your orders). If you wish to exercise any of these rights, you can write to us at the address indicated below in the section entitled “Contact”.

You can choose to unsubscribe from marketing communications sent by email at any time, by sending us an email to the address indicated below in the section entitled "Contact" or by clicking on the "unsubscribe" link that you will find in all marketing emails from DIAMOND DYNASTY, SL.

If you have any concerns about how we use your information, as a first step, contact us using the information provided below and we will do our best to resolve your concern. After investigating the matter that you send us, we will respond to you in writing within a reasonable period of time, indicating our proposed action to remedy the situation. If you consider that we have treated your personal information in an illicit way or that it infringes your rights, you will also have the right to complain to a European Data Protection Authority in your place of residence or work, or in case of law.


If you have questions or comments about this Privacy Policy, or if you want to consult privacy matters in general, please contact us at the address indicated below. You can also use that address if you wish to request access to the personal information we hold about you, or to unsubscribe from sending marketing communications by email.

If you have questions about this Privacy Policy or the way your information is treated, please contact us at:

Tel: +34 922 714 206